What are the Key Metrics to Measure Success in Indirect Distribution?
Monitoring key performance indicators (KPIs) is essential to gauge the effectiveness of your indirect distribution strategy. Important metrics include:
Sales Volume: Track the amount of product sold through intermediaries. Market Penetration: Measure how effectively your product is reaching the target market. Inventory Turnover: Monitor how quickly products are moving through the distribution channels. Customer Feedback: Collect and analyze customer feedback to assess satisfaction with the product and distribution process. Profit Margins: Evaluate the costs associated with intermediaries to ensure profitability.