Measuring user engagement involves tracking various metrics that indicate how users interact with the brand. Some key metrics include:
Page Views: The number of pages viewed by users on a website. Session Duration: The amount of time users spend during a session on a website or app. Click-Through Rate (CTR): The percentage of users who click on a specific link or call-to-action. Conversion Rate: The percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter. Social Media Engagement: Likes, shares, comments, and other interactions on social media platforms.