Broader Market Reach: Utilizing intermediaries allows businesses to reach a wider audience, including regions or markets that may be difficult to penetrate directly. Cost Efficiency: By outsourcing distribution tasks, companies can save on logistics and infrastructure costs. Focus on Core Competencies: Businesses can concentrate on activities like product development and marketing while intermediaries handle distribution. Risk Mitigation: Sharing the risk with intermediaries can cushion a business from market fluctuations and inventory challenges.