Choosing the right intermediaries is crucial for the success of an indirect distribution strategy. Consider the following factors:
Market Reach: Evaluate the intermediary's coverage and market penetration to ensure they can effectively reach your target audience. Reputation: Assess the intermediary's reputation and reliability to ensure they align with your brand values and customer expectations. Financial Stability: Ensure the intermediary has the financial stability to support your distribution needs without risking disruption. Expertise: Look for intermediaries with specialized knowledge or experience in your industry to maximize effectiveness.