IKEA's ability to stay ahead of its competitors can be attributed to several factors:
1. Customer Focus: IKEA continually adapts to consumer needs, offering a wide range of products that cater to various tastes and budgets. This customer-centric approach aligns with the principles of market orientation. 2. Sustainability: IKEA has made significant strides in becoming more sustainable, from sourcing materials responsibly to implementing energy-efficient processes. This focus on sustainability not only appeals to modern consumers but also ensures long-term viability. 3. Supply Chain Efficiency: IKEA's streamlined supply chain and economies of scale allow it to maintain high-quality products at low prices. Effective supply chain management is crucial for any growing business.