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What is IKEA's Digital Transformation Strategy?

IKEA is embracing digital transformation to stay competitive in the modern retail landscape. This includes:
Online Shopping: Enhancing its e-commerce platform to provide a seamless online shopping experience.
Augmented Reality (AR): Using AR technology to help customers visualize how products will look in their homes.
Data Analytics: Leveraging data analytics to better understand customer preferences and optimize inventory management.

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