customer perception

How Can Businesses Measure Customer Perception?

Businesses can gauge customer perception through various methods, including:
1. Surveys and Questionnaires: Directly asking customers about their experiences and opinions.
2. Social Media Monitoring: Observing mentions, comments, and reviews on platforms like Twitter, Facebook, and Instagram.
3. Net Promoter Score (NPS): Measuring customer loyalty by asking how likely they are to recommend the business to others.
4. Customer Reviews: Analyzing feedback on sites such as Yelp, Google Reviews, and industry-specific platforms.

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