Social responsibility is becoming increasingly important for customers when choosing between brands. Entrepreneurs who incorporate corporate social responsibility (CSR) initiatives into their business strategies are more likely to attract and retain customers. This includes activities such as charitable donations, community engagement, and ethical labor practices.
Customers, especially millennials and Gen Z, are more likely to support brands that align with their values and contribute positively to society. Thus, embedding social responsibility into the core of a business is not just a moral imperative but also a strategic advantage.