In recent years, several customer trends have emerged that are significantly impacting the field of Entrepreneurship. Among the most notable trends are the increasing demand for sustainability, a shift towards personalization, and the growing importance of digital experiences.
Customers today are more environmentally conscious and prefer businesses that adopt sustainable practices. The push for eco-friendly products and services is no longer a niche market; it has entered the mainstream. Additionally, customers are expecting more personalized interactions with businesses, driven by the advancements in data analytics and artificial intelligence.