serviceable obtainable market (som)

What is Serviceable Obtainable Market (SOM)?

The Serviceable Obtainable Market (SOM) is a subset of the broader Total Addressable Market (TAM) and the Serviceable Available Market (SAM). While TAM represents the total revenue opportunity available if you achieve 100% market share, and SAM is the portion of TAM targeted by your products or services, SOM is the most realistic portion of the market you can achieve in the short to medium term.

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