serviceable obtainable market (som)

How to Calculate SOM?

Calculating SOM involves a series of steps:
Identify the Broad Market: Start with the TAM, which is the total potential market for your product or service.
Narrow Down to SAM: Filter the TAM to focus on the specific portion of the market that your product or service can serve.
Determine SOM: Assess your competition, resources, and market conditions to estimate the realistic portion of SAM you can capture. Consider factors like your value proposition, existing customer base, and distribution channels.

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