The criteria for lead scoring can be categorized into two main types:
Demographic Information: This includes data like age, gender, job title, company size, industry, and location. For example, a lead who holds a key decision-making position in a large company might score higher. Behavioral Data: This includes actions taken by the lead, such as website visits, email opens, downloads, and social media interactions. Behavioral data provides insights into the lead's level of interest and engagement.