Improved Efficiency: Sales teams can focus their efforts on leads with higher scores, leading to more efficient use of time and resources. Better Alignment: Aligning sales and marketing teams becomes easier as both can focus on the same high-potential leads. Higher Conversion Rates: By targeting the right leads, companies can improve their conversion rates and ultimately their ROI. Enhanced Customer Experience: Personalized and timely communication with high-scoring leads can enhance their experience and increase the likelihood of conversion.