What Are the Key Components of a Lead Scoring Model?
A robust lead scoring model typically includes the following components:
Demographic Information: Age, gender, location, and other personal attributes that may influence purchasing decisions. Firmographic Information: Company size, industry, revenue, and other business-related attributes. Behavioral Data: Website activity, email interactions, social media engagement, and more. Engagement Levels: Frequency and quality of interactions with the business. Fit Scores: How well the lead matches the ideal customer profile.