Lead scoring involves assigning values to leads based on various criteria. These values can be derived from both explicit and implicit data:
Explicit Data: Information provided directly by the lead, such as job title, company size, and industry. Implicit Data: Behavioral data collected through interactions with the business, such as website visits, email opens, and social media engagement.
Each criterion is given a weight based on its importance to the sales funnel. The cumulative score helps determine the lead's readiness to convert, guiding sales and marketing strategies accordingly.