What are the Key Metrics in Quantitative Research?
In business, several key metrics are often analyzed through quantitative research: - Customer Satisfaction Score (CSAT): Measures customer satisfaction with a product or service. - Net Promoter Score (NPS): Gauges customer loyalty and the likelihood of recommending the business to others. - Return on Investment (ROI): Evaluates the profitability of an investment. - Conversion Rate: The percentage of users who take a desired action, such as making a purchase.