What Are the Common Features of Marketing Automation Tools?
Marketing automation tools come with a variety of features designed to streamline marketing efforts. These include:
Email Campaigns: Create, schedule, and automate email marketing campaigns. Social Media Management: Automate social media posts and track engagement. CRM Integration: Sync with Customer Relationship Management (CRM) systems for better lead management. Lead Scoring: Rank leads based on their engagement and likelihood to convert. Analytics and Reporting: Track the performance of marketing campaigns and generate reports.