Measuring the success of your user acquisition efforts is crucial to understanding what works and what doesnât. Key metrics to track include:
Customer Acquisition Cost (CAC): The total cost of acquiring a new user, including marketing and sales expenses. Customer Lifetime Value (CLV): The total revenue you can expect from a user over their lifetime. Conversion Rate: The percentage of users who take a desired action, such as signing up or making a purchase. Retention Rate: The percentage of users who continue to use your product or service over time. Churn Rate: The percentage of users who stop using your product or service.