user acquisition

What Are Common Challenges in User Acquisition?

User acquisition is not without its challenges. Some common obstacles include:
High Competition: Many markets are saturated, making it difficult to stand out and attract users.
Limited Budget: Startups often have limited funds, making it challenging to invest in multiple acquisition channels.
User Retention: Acquiring users is one thing; retaining them is another. High churn rates can negate your acquisition efforts.
Changing Algorithms: Platforms like Google and Facebook frequently update their algorithms, impacting your acquisition strategies.

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