1. Identify Goals: Define what actions you want visitors to take (e.g., purchases, sign-ups). 2. Gather Data: Use analytics tools to collect data on current conversion rates and user behavior. 3. Analyze Data: Identify bottlenecks in the conversion process and areas for improvement. 4. Develop Hypotheses: Based on the analysis, develop hypotheses on what changes could improve conversion rates. 5. Test Hypotheses: Use A/B testing or other methods to test the hypotheses. 6. Analyze Results: Evaluate the test results to see if the changes had a positive impact. 7. Implement Changes: If the tests are successful, implement the changes permanently.