cost per acquisition (cpa)

How Does CPA Differ from Other Metrics?

While CPA is focused on the cost of acquiring a customer, other metrics may provide different insights. For instance:
Cost Per Click (CPC) measures the cost of each click generated by an ad.
Cost Per Impression (CPM) measures the cost per thousand impressions.
Customer Lifetime Value (CLV) assesses the total revenue a business can expect from a customer over their lifetime.

Frequently asked queries:

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