Defining core values involves a thoughtful process that includes: 1. Leadership Input: Engage the leadership team in defining what the company stands for. 2. Employee Feedback: Gather input from employees at all levels to ensure the values resonate across the organization. 3. Reflect on History: Consider the company’s history, challenges, and successes to identify recurring themes and beliefs. 4. Simplify and Communicate: Once identified, simplify the core values into clear and actionable statements that can be easily communicated.