There are several reasons why businesses might choose to ignore market conditions:
Overconfidence: Companies may believe that their product or service is so unique or superior that it will succeed regardless of market conditions. Lack of Awareness: Small businesses or startups may not have the resources to conduct thorough market research. Long-term Vision: Some businesses focus on long-term goals and may choose to overlook short-term market fluctuations. Risk Appetite: High-risk companies might be willing to take chances and ignore market signals.