Core values are crucial for several reasons: 1. Alignment: They ensure that all members of the organization are aligned with the company's mission and vision. 2. Decision-Making: They provide a framework for making consistent and ethical business decisions. 3. Brand Identity: They help in building a strong and unique brand identity that resonates with customers. 4. Employee Engagement: They foster a sense of belonging and purpose among employees, leading to higher employee engagement and retention. 5. Public Perception: They influence how the business is perceived by customers, partners, and the general public.