Generating social media buzz involves a combination of strategies. Creating high-quality, shareable content is a primary method. This includes viral videos, engaging blog posts, and eye-catching images. Leveraging influencer marketing is another powerful tactic; influencers with a large following can amplify a brand's message. Running contests and giveaways can also spur excitement and encourage users to share content. Lastly, engaging with followers through comments, messages, and live sessions can humanize the brand and create a loyal community.