What Metrics Should Businesses Track to Measure Social Media Buzz?
Measuring social media buzz requires tracking multiple metrics. Engagement rate is a key indicator, measuring the level of interaction (likes, comments, shares) relative to the audience size. Mentions and hashtags can help gauge how often a brand or campaign is being discussed. The reach and impressions metrics indicate how many people have seen the content. Sentiment analysis tools can help determine whether the buzz is positive, negative, or neutral.