Objective assessment is crucial for several reasons: 1. Data-Driven Decision Making: It enables businesses to make informed decisions based on actual data rather than intuition or assumptions. 2. Accountability: It holds different departments and employees accountable to measurable standards. 3. Performance Improvement: Identifying strengths and weaknesses through objective evaluation helps in implementing targeted improvements. 4. Transparency: It ensures that stakeholders have a clear and unbiased view of the company's performance.