Businesses use various tools for objective assessment:
1. Key Performance Indicators (KPIs): Metrics that reflect the critical success factors of an organization. 2. Balanced Scorecard: A framework that evaluates business performance from multiple perspectives, including financial, customer, internal processes, and learning & growth. 3. SWOT Analysis: A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats. 4. Benchmarking Tools: Software that compares business performance against industry norms. 5. Data Analytics Platforms: Tools like Tableau, Power BI, and Google Analytics that help in visualizing and analyzing data.