Resource Acquisition: Investors and other stakeholders are more likely to support a venture that appears legitimate. This can lead to easier access to financial resources, partnerships, and talent. Customer Trust: A legitimate business is more likely to be trusted by customers, leading to higher sales and customer loyalty. Regulatory Approval: Gaining legitimacy can help a venture navigate regulatory environments more smoothly, reducing legal risks and compliance issues. Market Acceptance: A legitimate business is more likely to be accepted by the market, which can lead to faster growth and market penetration.