Creating UTM parameters is straightforward. They consist of five key components:
utm_source: Identifies the source of the traffic (e.g., Google, Facebook). utm_medium: Specifies the medium (e.g., email, social, CPC). utm_campaign: Names the campaign (e.g., summer_sale, launch_promo). utm_term (optional): Used for paid search to identify keywords. utm_content (optional): Differentiates similar content or links within the same ad (e.g., banner_ad, text_link).
These parameters are added to the end of a URL, making it look like this: https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale.