There are several strategies entrepreneurs can use to gain legitimacy:
Networking: Building a strong network of mentors, advisors, and industry connections can lend credibility to a new venture. Partnerships: Forming strategic partnerships with established companies can enhance a startup's legitimacy by association. Transparency: Being transparent about business practices, goals, and challenges can build trust and credibility with stakeholders. Compliance: Adhering to industry standards and regulations can demonstrate a commitment to ethical and legal business practices. Branding: Developing a strong brand identity that resonates with the target audience can enhance perceived legitimacy.