Exposure is crucial for several reasons: 1. Market Penetration: It helps in reaching a broader audience, thereby increasing the potential customer base. 2. Investor Attraction: Venture capitalists and angel investors are more likely to invest in businesses that have a strong market presence and visibility. 3. Networking Opportunities: Exposure facilitates connections with industry experts, potential partners, and mentors. 4. Credibility and Trust: A well-known brand is often perceived as more credible and trustworthy, which can drive customer loyalty and business growth.