Which Tools are Commonly Used in Descriptive Analytics?
Several tools and platforms are popular for conducting descriptive analytics:
Excel: Widely used for its ease of use and powerful data analysis capabilities, including pivot tables and various statistical functions. Tableau: Known for its robust data visualization features, making it easier to interpret complex data sets. Google Analytics: Essential for web-based businesses to track and analyze website traffic and user behaviour. Power BI: A business analytics tool by Microsoft that provides interactive visualizations and business intelligence capabilities.