Campaign management is vital because it helps entrepreneurs to:
Optimize Resource Allocation: Proper campaign management ensures that time, money, and human resources are utilized efficiently. Measure ROI: By tracking the performance of campaigns, entrepreneurs can calculate the return on investment (ROI) and make data-driven decisions. Enhance Customer Engagement: Well-managed campaigns can lead to increased interaction with the target audience, fostering stronger relationships. Adapt and Improve: Continuous monitoring allows for quick adjustments and improvements to ongoing campaigns.