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position their products
How to Craft a Positioning Statement?
A positioning statement is a concise description of your target market and how you want that market to perceive your brand. It should include:
Who the product is for
What the product is and the key benefit
How it meets the customer's needs better than the competitors
For example: "For [target market], our [product] is the [category] that [key benefit] because [reason to believe]."
Frequently asked queries:
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Why is Product Positioning Important?
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How to Analyze Competitors?
How to Craft a Positioning Statement?
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How to Evaluate and Adjust Your Positioning?
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