position their products

How to Craft a Positioning Statement?

A positioning statement is a concise description of your target market and how you want that market to perceive your brand. It should include:
Who the product is for
What the product is and the key benefit
How it meets the customer's needs better than the competitors
For example: "For [target market], our [product] is the [category] that [key benefit] because [reason to believe]."

Frequently asked queries:

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