Enhanced Accessibility: By providing alt text, you make your website more inclusive, allowing a wider range of users to engage with your content. Improved SEO: Search engines cannot "see" images; they rely on alt text to understand what the image is about. Properly optimized alt text can help improve your website's ranking on search engine results pages. Better User Experience: Alt text provides context to users when images fail to load, ensuring they still understand the content of your webpage.