Writing effective alt text involves a few key principles:
Be Descriptive: Clearly describe what is in the image. For example, instead of writing "image," write "a person holding a smartphone." Keep it Concise: Aim for 125 characters or less. Long descriptions can be cumbersome for screen readers. Use Keywords: Incorporate relevant keywords naturally. This can help improve your SEO strategy without keyword stuffing. Avoid Redundancy: Do not start with phrases like "image of" or "picture of." Screen readers already announce it as an image.