Several reasons might compel an entrepreneur to open a brick and mortar store:
Customer Experience: Physical stores allow customers to touch, feel, and try out products. This sensory experience can be crucial for certain products like clothing, furniture, and electronics. Brand Building: A physical store can serve as a powerful tool for brand building. The storeâs layout, design, and customer service quality can significantly influence the brand's perception. Immediate Gratification: Unlike online shopping, where customers have to wait for deliveries, a physical store offers immediate product availability.