1. Alignment: It aligns the team’s goals and activities with the overall mission of the business, ensuring that everyone is working towards the same end. 2. Motivation: It provides a sense of purpose and motivation, driving team members to put in their best efforts. 3. Decision-Making: It serves as a reference point for making crucial business decisions, helping to resolve conflicts and guide strategic choices. 4. Attracting Investors: A well-articulated shared vision can attract potential investors who are looking for clear, ambitious, and achievable goals.