Over optimization typically happens due to an overemphasis on efficiency without considering the broader implications. Businesses often fall into this trap due to several reasons: - Competitive Pressure: The desire to outperform competitors can push businesses to continually tweak their strategies and operations. - Technological Advancements: The rapid pace of technological change can lead companies to constantly update their systems, sometimes excessively. - Data Overload: The availability of vast amounts of data can lead to an obsession with data-driven decision making, resulting in over-refinement. - Management Focus: Leaders may focus too narrowly on specific key performance indicators (KPIs), ignoring the broader business context.