Several key metrics can help businesses measure the success of their repeat purchase strategies:
Repeat Purchase Rate (RPR): This is the percentage of customers who make more than one purchase over a specific period. Customer Retention Rate (CRR): This measures the percentage of customers a business retains over a given period. Customer Lifetime Value (CLV): This metric estimates the total revenue a business can expect from a customer throughout their relationship. Net Promoter Score (NPS): This measures customer satisfaction and loyalty by asking how likely customers are to recommend your brand to others.