There are several reasons why businesses might overcommit:
1. Ambition and Growth: Companies often have aggressive growth strategies and set high targets to outperform competitors. 2. Client Expectations: To secure client contracts or maintain customer satisfaction, businesses may promise more than they can deliver. 3. Resource Mismanagement: A lack of proper resource management can lead to overestimating the capacity of the workforce. 4. Competitive Pressure: In highly competitive markets, companies might overcommit to stay ahead of rivals.