Search engines are crucial for businesses for several reasons:
Visibility: Appearing on the first page of search results can significantly increase a business's online visibility. Credibility: High rankings can enhance a business's credibility and trustworthiness among users. Cost-Effectiveness: Compared to traditional advertising, SEO and PPC campaigns can be more cost-effective in the long run. Targeted Traffic: Search engines can drive highly targeted traffic to a business's website, increasing the likelihood of conversion.