How Can Search Engines Aid in Customer Acquisition?
Search engines can be powerful allies in customer acquisition. By optimizing a website for search engines (SEO), entrepreneurs can improve their site's ranking on search engine results pages (SERPs), making it easier for potential customers to find them. Additionally, paid advertising options like Google Ads allow businesses to target specific demographics and geographic locations, ensuring that their ads reach the most relevant audience. This targeted approach can lead to higher conversion rates and a better return on investment (ROI).