There are several key metrics that entrepreneurs should monitor: - Traffic Sources: Understand where your visitors are coming from (e.g., search engines, social media, direct traffic). - Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate might indicate issues with your website's content or user experience. - Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. - User Demographics: Insights into the age, gender, and location of your visitors can help tailor your marketing efforts.