What are Some Best Practices for Using Google Analytics?
To get the most out of Google Analytics, businesses should follow these best practices:
Set up goals and conversion tracking to measure important actions on the website. Regularly review and analyze data to identify trends and areas for improvement. Use segmentation to analyze specific subsets of traffic, such as new vs. returning visitors or mobile vs. desktop users. Integrate Google Analytics with other tools, such as Google Ads and Google Search Console, for a comprehensive view of marketing performance. Stay up-to-date with new features and updates to make the most of the platform's capabilities.