Businesses should monitor several key metrics on Google Analytics, including:
Sessions: The number of visits to the website. Bounce Rate: The percentage of visitors who leave the site after viewing only one page. Average Session Duration: The average time spent on the website during a visit. Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form. Traffic Sources: Information about where the visitors are coming from, such as search engines, social media, or direct traffic.