Timing is crucial for a liquidity event. A company should consider such an event when: 1. Market Conditions are Favorable: Entering the market when conditions are favorable can maximize valuation. 2. Business is Stable: The business should have a stable revenue stream and growth trajectory. 3. Strategic Goals Align: The event should align with the long-term strategic goals of the company. 4. Investor Pressure: Investors may push for a liquidity event to realize returns on their investment.