What Strategies Did Schultz Use to Scale Starbucks?
Schultz applied several strategies that were crucial in scaling Starbucks:
1. Customer Experience: Schultz emphasized the importance of the customer experience. He wanted Starbucks to be a "third place" for people to relax between home and work. 2. Employee Welfare: Understanding the importance of motivated employees, Schultz introduced comprehensive employee benefits, including healthcare, which was unusual for the industry. 3. Innovation: Schultz continually pushed for innovation, from introducing new coffee blends to expanding the menu with items like Frappuccinos. 4. Global Expansion: Under Schultz’s leadership, Starbucks expanded internationally, adapting to local tastes while maintaining its core values.