Schultz employed several key strategies to grow Starbucks:
1. Innovation: Schultz constantly pushed for innovation, whether it was introducing new products or leveraging technology for customer convenience. 2. Global Expansion: Schultz was instrumental in Starbucks' global expansion, ensuring that the brand maintained its core values while adapting to local markets. 3. Corporate Social Responsibility: Schultz integrated corporate social responsibility into the business model. Starbucks is known for its ethical sourcing of coffee and environmental initiatives.